The EU Act Explained: What It Is, Why It Matters, and How It Could Affect You

Think the EU AI Act is just a 'Brussels problem'? Think again.

Despite Brexit, the European Union’s landmark Artificial Intelligence Act—the world’s first comprehensive AI law—has a reach that spans the English Channel. If your UK organization develops AI, sells it to European clients, or even just uses AI tools whose outputs reach the EU, you are likely already within its crosshairs.

In this video, we’re breaking down the risk-based framework of the Act, why 'extra-territorial reach' is the phrase every UK Director needs to know, and the massive 7% global turnover fines that make compliance a non-negotiable part of your 2026 risk assessment.